Zim’s Max-Freeze
Nature’s best, made better.
Perfecta Products was looking to bridge their disparate collection of topical analgesics and skin care products to create more impact on the shelf. Teaming with a world-class branding expert, Snap helped develop a new branded-house approach under the “Zim’s Max” roof – informed by the consumer insight focus on “natural ingredients enhanced with scientific formulas.” Executional elements include redesign of entire lineup, development of Nature/Science icon, logo, messaging & tagline, and television advertising campaign.