A successful brand is the culmination of deep-rooted insights that – once articulated, designed, & implemented – makes so much sense you're tempted to slap your head and shout "Of course!" Head-slapping work includes: Product Naming, Logos, Visual Identity Systems, Messaging Strategies, Internal Workshops, Package Design, Web Design (and re-skinning), and more.
Client: Zim’s Max-Freeze Perfecta Products was looking to bridge their disparate collection of topical analgesics and skin care products to create more impact on the shelf. Teaming with a world-class branding expert, Snap helped develop a new branded-house approach under the "Zim's Max" roof – informed by the consumer insight focus on "natural ingredients enhanced with scientific formulas." Executional elements include redesign of entire lineup, development of Nature/Science icon, logo, messaging & tagline, and television advertising campaign.
Client: Defenders In spite of being the top dealer in the nation for ADT, the company (known as "Protect Your Home") had very little consumer-facing brand identity. Working with brand-building leaders, Snap developed a consumer-facing name, look & feel, and supporting materials that supported the new brand promise of "Unfailing protection delivered with care" and a brand personality of "Heroes with a heart." Work includes name, logo, new user Welcome Kits, vehicle graphics, uniforms, and yard signs.
Client: The Greater Cincinnati Foundation Major brand overhaul helped move brand perception from staid & transactional to vitally connected to the community. Working closely with GCF leadership, we utilized extensive immersion workshops, external interviews, and key research to transform GCF’s identity – including logo & equity elements, messaging strategy, web re-skin, building signage, rollout and advertising campaigns – into a revitalized brand enthusiastically embraced by both GCF employees as well as the communities they serve.
Client: Busken Bakery A decades-old brand identity that’s as fresh and iconic as the cookies Busken bakes every morning. The look & attitude continues to capture the public’s imagination while strengthening the Busken brand – extending to their online bakery, in-store promotions & contests, package design, adjacencies and partnerships with grocery and convenience stores.
Client: AwesimThis public/private joint venture needed a new company name that reflected the user experience with the group’s proprietary high-performance computer modeling and simulation programs. After an immersive session with leadership, we discovered what the users experienced was a sense of awe. The work that followed includes a new name, logo, tagline, positioning statement, marketing materials, and comprehensive visual style guide.
Client: U-Drive from United Dairy Farmers We developed a unique brand identity for UDF’s fuel loyalty program to complement, but be distinct from, the regional company’s established ice cream/convenience store equity. Name and tagline, logo, equity elements, messaging strategy, radio campaign, online and print advertising, web design, in-store communication, social media messaging, and card design.
Client: Samsung For Samsung's internal Global Marketing Portal, we created a brand identity designed to break through typical corporate communications. Inviting, simple and always vital, the identity work includes logo and web design, videos, posters, social campaigns, games and rollout events. With over 1 million clicks in the first year, breakthrough is only the beginning.