Snap’s approach to internal communications & promotions – SnapLINK – is tried and true. From communicating bold ideas to a specific function, to helping entire companies engage and act, SnapLINK effectively connects internal initiatives with greater success.
Client: Humana As Humana moves forward with unprecedented growth and mergers in the healthcare industry, helping newly acquired companies and their employees understand what it means to be "Humana" has become especially vital. The solution: "Brand Migration Guide" materials to meet the growing need. Part orientation, part process and part aspirational – we helped with the whole thing.
Client: Procter & GambleP&G Legal wanted to share legal advice and requirements with new-hires. Essential information with enough details to be effective, but without it sounding overly litigious. We helped write and develop brief video interstitials that shared easy-to-remember, easy-to-follow concepts before and after each training course.
Client: Procter & GambleWe were asked to help create a way to share insights into Branded Entertainment for the entire Procter & Gamble Marketing organization. From crafting the key success principles, to creating a memorable book to help brand builders understand how to get started, the work continues to be deployed and updated all around the world.
Client: United Way This nationally recognized giving campaign — including videos & quick story-interstitials, email, posters, flyers, table tents and a giant t-shirt flag — incorporated real people and their stories with genuinely "big picture" visuals, and helped UW of Greater Cincinnati achieve record-breaking contributions for an unprecedented 2 years in a row.
Client: SamsungSamsung’s intense drive to win at a global scale inspired our creation of the “Champion Of Sales” campaign — complete with a SportsCenter-style highlight reel video with color commentary, tips, and how-to’s. The video was used to kick off the on-line and supporting in-class components of the intensive course.
Client: Humana Behavioral Health Humana wanted to support the acquisition & name-change of the company "Lifesynch" into "Humana Behavioral Health" with a forward-looking, aspirational campaign. This kick-off video & email campaign set the tone for a successful transition.
Client: SamsungUnderstanding just how seriously Samsung's global Sales & Marketing organization takes winning was key to this campaign's success. Surprisingly, employees were encouraged to play an on-line game in order to learn about not wasting time. Perhaps unsurprisingly, the game achieved both a record number of plays and a record adoption rate of mNet's new time-saving features. See the introductory video for the Angry Boss campaign.